 
DIY Media - using the Internet effectively
The new Media Oportunities on the Web
According to alexa (a company that monitors popular sites) Youtube is the second highest trafficked site globally.
The search engine Google owns YouTube and ensures that videos now surface in normal search results.
Refer to search engine optimisation tips for an understanding of how search engines work. One of the key factors to know is that search engines have organic results - where you do not need to pay to get to the top.
How to create a Youtube video quick steps
- Shoot the video using a reasonable video camera
- Upload the video to your computer using the software provided by the camera
- Edit the video using either software provided by your PC or from the camera
- Advanced users may purchase software like Adobe Premiere to edit their videos
- Create an account with Youtube - ensure the name you use reflects your company
- Upload your video - they allow up to 100 mb in various formats
More information on Video Marketing »
What is the best video format for the web?
Flash is the best format for animation and video to be stored on the web.
Youtube converts the videos you upload to Flash. Flash was originally created by Macromedia and is now owned by Adobe the creators of the most advanced web productivity tools.
 There is a less expensive product called Swish that has a handy web video converter.
This software automatically converts your video into a format ready for the web.
Anyone wishing to contact the author email
who specialises in ecommerce, Web Programming using Java and Flash.
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