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Interviews - How to prepare for Media Interviews
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Microphone - How to effectively use a microphone
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Nervousness - How to avoid appearing nervous in a Media Interview
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Publicity Boost - How to identify Publicity Opportunities
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Sound Quality - the importance of Sound Quality
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How to prepare for media Interviews
Is the interview for
Things to consider
- Angle of the interview
- Is there going to be a contary argument presented
- How much time do you have
- Have you adequate preparation
- Create small (10 - 15) second sound bites as you will often be edited
- Ask the interviewer beforehand what they are looking for from you
How to effectively use a microphone
 A microphone amplifies your voice and is not a substitute for good vocal expression.
Consider using a voice coach to really learn how to get the best from your voice.
Actively listen to radio announcers - e.g. someone like Fran Kelly from abc Radio National
Things to consider
- Use your full voice to engage the audience
- Vary volume pitch and rythm to avoid sounding boring or monotonous
- Ask an expert where the microphone should be placed for best sound quality (this is often done by the crew anyway)
- Keep the microphone at the optimum distance
- Use a quality professional microphone and recording device
How to avoid appearing nervous in a Media Interview
 Everyone to some degree is nervous when doing something new or where they become the focus of attention. Some nerves can be welcome as it will help focus you on your task.
You may feel very nervous but how do you really look? Quite often even though people are obviously nervous they are not visibly showing it.
OK - deep breathing etc may help but one great technique is to simply be yourself - there is no one better qualified.
Try to relax and breathe properly so your voice does not sound constrained or higher than it should be.
Whilst preparation is important things will never go perfectly to script. Learn to actively think during the interview and adapt to any changes of direction that occur.
Practise and get reliable feedback.
Publicity Boost - How to identify Publicity Opportunities
Publicity is far more affordable and often more effective for business than advertising.
Gaining good relationships with those that can provide good publicity is helpful.
Nuture these relationships as they can be mutually beneficial.
Its about being professional and working with not against the media.
Reporters are often negatively portreyed - however experience can prove this to be not the case at all.
Channel ten reporter Mark Aiston has some great workshops on Media Training and Boosting Publicity.
Some of the tips include :-
- How to prepare for interviews
- What to say
- The do's and don't
- How to overcome nerves
Sound Quality - the importance of Sound Quality
Did you know that the most important part of a cartoon is the sound quality?
When viewing amature video it is ussually the poor sound that stands out most.
If you are cutting costs on your production or press release or considering DIY media try to make the audio as professional as possible.
Sound editors need to start with reasonable quality sound.
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